Her Term

The Work

Our strategy work covered vision and goal setting, organizational planning, positioning, audience segmentation and insight, messaging platform, and marketing and budget planning. On the execution side, we supported the marketing operation — social, collateral, communications, email, and CRM — alongside event support, annual report writing and design, executive communications, and direct candidate campaign support. Diademme's founder joined Her Term as a volunteer advisor in 2020 and has supported every cycle since, now serving as board chair.

The Situation

Her Term was built on a data advantage — identifying flippable seats before the party was, recruiting candidates, and equipping them to win. It worked. By 2020 the party had caught up, redistricting had shrunk the pool of available seats, and the candidate support gaps Her Term had spent years filling were being addressed by national organizations flooding into Georgia. Her Term could now decide: where will we focus our resources next?